Consumer & TMT Partner

Key contact details

M: +44(0)7471 203 565

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Key Sectors: Retail and E-commerce-Fashion, Apparel, Home, Furniture and Food, Telecommunications and Technology, Wholesale.


Peter has extensive consumer, telco and technology experience having led a number of high profile businesses in the UK and Internationally.

18 year’s in CEO and Exec board roles including NED; Peter has held functional accountability for Sales-Retail, Wholesale and Digital, Marketing, Commercial, Operations, People and Estates.

In 2017 he entered the Interim, Advisory and Consultancy world and over the past 3 year’s has worked in senior leadership positions with BT and Endless Private Equity and consulted/advised Tele 2 on the turnaround of 2 of their markets working with the teams to deliver improved KPIs and a number of technology start ups including Popertee ( ), Crowdsite-a-web platform matching social influencers to brands; and Privately – an online child safety company that is now working with the BBC.

Peter’s key career highlights include…

-Leading the JV between Dixon’s Carphone and Sprint based in the U.S creating a new retail concept and opening over 100 stores.

-Advising Sprint on a number of turnaround projects including customer journeys, digital, supplier relationships and agreements.

-Launching iD Mobile- a virtual network with over 1 million customers.

-Leading the turnaround of Carphone Warehouse in Ireland delivering €6.4 million profit from €10 million loss in 2 years.

-Preparing Retail Operations for Arnotts Department Store for its €1.3 billion involvement in the Northern Quarter development in Dublin City Centre.

-Leading the expansion of Ann Summers opening 100 stores in 3 years across UK and Ireland.

His early career was at Marks and Spencer, BHS and Arcadia.

As a Partner at Prime Advantage Capital Partners Peter works with a number of consumer led telco and technology businesses.

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