Key Sectors: Tech, Data and Information Services

Muna is a visionary technology leader and executive adviser with a proven track record of driving business transformation through digital innovation. With deep technical expertise and hands-on experience leading large-scale operations, Muna helps organisations navigate complex change, optimise technology strategies and unlock new growth opportunities.

A trusted adviser to boards, investors and leadership teams, Muna bridges the gap between technology and business, ensuring digital strategies align with commercial objectives. Comfortable operating within PE, VC and public sector frameworks, Muna excels in building high-performing teams and leveraging emerging technologies to create a competitive edge.

Having spent years in leadership roles with some amazing brands spanning Luxury, Retail, Leisure and Marketing – including dentsu Digital, SiS PLC, Quintessentially, Liberty London and The British Museum – Muna has successfully delivered multi-million-pound transformation programs, scaled digital operations and solved complex technology challenges. From guiding startups to advising enterprises on data, AI and digital strategy, Muna brings a results-driven, pragmatic approach to every engagement.

Most recently, at SiS, she built an exceptionally talented team across IT, Digital, Data and Engineering, transforming the way the business operated to deliver the impact to significantly grow revenue, generating further investment opportunity.

Over the years, technology has transformed the way businesses operate and traversing these changes and being innovative is core to the services she provides. Muna is also a sought-after speaker and mentor, passionate about sharing insights and her learnings on digital transformation, navigating the world AI strategy and leadership in tech.

Let’s connect to explore how Muna can help your business drive innovation and growth.