Whether it be our business advisory or fund-raising activities, we are a highly experienced and expert group of partners and these strengths have been key to another successful year despite the challenging and unique circumstances that we, our clients and investors have faced through 2021.
These strengths and calm heads have proved vital in helping our businesses and founders to navigate the unpredictable world they face whether the focus has been on rethinking strategy, improving revenue growth, coping with supply chain uncertainties, securing investment or inspiring their teams and customers.
We suspect more of the same for 2022 and therefore find ourselves better equipped than ever to add real value to our clients and investors.
Our very best wishes for Christmas and thank you to everyone who has played their part in our journey so far and in particular to those who supported us during 2021.
2021 Investment Successes and Round Up
Our major investment wins in 2021 included:
- Fashion & Sustainability: 3rd Rock
- Consumer Tech & Marketplace: Boulevard
- Health & Beauty: Vice Reversa
- Health & Wellbeing: Tonic Health
- Consumer Tech & Sustainability: 2Hand
- Consumer Fashion: Reeev
Our Sectors & Partners Growth
Alongside our core sectors of Consumer, Mobility and Energy, 2021 saw significant development in our Financial Services sector and in the Autumn, the launch of two new sectors in Property and Healthcare.
We also welcomed 4 new Partners during 2021 including the launch of our new presence in Ireland. As a result, there are now 16 partners in total across our advisory and corporate finance businesses.
A Moment of Reflection
Despite the overall uncertainty at the moment, we hope that the way in which we have closed 2021 will bode well for all our fortunes in 2022.
Our end of year pitch events were well attended and in particular, our Inclusivity and Diversity joint event with EVE Angels where we showcased a superb line up of 4 female founded businesses:
- Not in The Guide Books
- Stelar
- Kimeze
- Think DonateOur client, 2 Hand, an aggregator for the second hand and pre-loved marketplace closed their Seed round, led by Sustainable Ventures, so our congratulations to founder Jo Spolton and her team.
Latest News
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July Update: 2026 Investor Themes And New Partners At Prime Advantage
So far in 2026, we’ve seen investors remain willing to back ambitious, innovative businesses, but expectations around execution, governance, financial discipline and evidence of market demand have risen significantly. Companies that can combine technological innovation with sustainable business models are proving best placed to attract investment in an increasingly discerning market. Key themes that stand …
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Climate Webinar Round Up: From Funding To Impact
“What It Takes To Deliver Climate Ventures and Projects That Work” We were delighted to host a webinar last week as part of London climate Action Week – a key date in the global climate calendar. Huge thanks to everyone who joined and to our expert speakers for an insightful and engaging presentation. It was …
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June Update: Climate Sector | Summer Spotlight Opportunity
INTRODUCING OUR CLIMATE SECTOR SPECIALIST PARTNER – LEE BILLINGHAM The energy transition is accelerating, yet many promising clean-energy and climate tech solutions still struggle to move from prototype to commercial reality. Our Climate Specialist Partner, Lee Billingham, is delighted to lead this sector for Prime Advantage Capital Partners. Across the sector, we see the …
Continue reading “June Update: Climate Sector | Summer Spotlight Opportunity”

