31 October 2022

Conscious Consumers Driving Sustainability and Technology

It’s becoming increasingly clear that the future of our planet and its climate is unlikely to be changed by our politicians (especially at the moment!!), nor the agenda of our big corporates.

The best chance lies in the hands of us as consumers alongside our entrepreneurs, their limitless ideas and their technology.

Therefore, our pitch event this month highlighted 3 founders and their companies at the heart of driving the vital changes necessary.

The quality of both the opportunities and the discussions after each presentation made it abundantly clear that you also agreed with our view, so thank you very much for your support.


B Corp consumer brand rapidly disrupting the last forgotten aisle – household essentials (www.theseepcompany.com).


Stage: Growth
Raise: £1m EIS eligible

Contact for more information: greg@pa-capitalpartners.com



A SaaS platform improving damage caused by the fashion industry by connecting brands to data, and increasing access to tools to balance cost, time and impact (www.eeva.co).


Stage: Seed
Raise: £450k SEIS/EIS eligible

Contact for more information: greg@pa-capitalpartners.com

Style Swap


The marketplace that recommends secondhand, pre-loved fashion in your style, size and budget (www.styleswapofficial.com).


Stage: Seed
Raise: £500k EIS eligible

Contact for more information: greg@pa-capitalpartners.com

Investor Events and Pitches

Wednesday Nov 16th @ 2.00pm – 3.00pm: Prime Advantage Capital Partners Pitch Event – “Food, Glorious Food”

Trends around what we eat, and how we eat it, had already been changing rapidly in recent years. However, the pandemic has fundamentally altered our habits when it comes to food.

Cleaner and healthier, yes, but at the same time we want to explore more experiences.

In November, we focus on 4 businesses at the heart of this rapidly changing marketplace.

Please click here to register.

Thursday Nov 17th @ 2.00pm – 3.30pm: Joint event with EVE Angels

The Women Angel Insights Report was published last month, commissioned by the Women Angel Investment Task Force.

The report identified 5,064 women investors in the UK, representing only 14% of all 36,800 angels, and found that the number of early-stage deals involving women had fallen in the past 3 years, from 571 in 2019 to 409 in 2021.

So, once again, we are delighted to be supporting EVE and their goals.

Please register to attend by emailing harveen@eveangelinvestors.com


Investment Opportunity Spotlight

SKIN & TONIC: Embedding Climate Action Into Every Transaction

Skin & Tonic (www.skinandtonic.com) was born out of the need to help combat the effects of stress. Their plant powered, planet loving formulas nurture your skin, mellow your mind and tame everyday tension.

The global wellness market is worth $4.4 trillion and is forecast to grow to $7.0 trillion by 2025. Skin & Tonic is at the heart of this market, with its award-winning products across skin care and well-being.

Both D2C and B2B channels are growing rapidly and a highly experience board, with significant sector experience, is already on the Cap Table.

The business is now looking to raise £500,000 EIS eligible to support demand and further growth

Contact for more information: greg@pa-capitalpartners.com

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