Welcome to our December Update!
Our final newsletter of 2024 gives updates on a selection of current investment opportunities with founder clients, at Seed to Series A stage.
Please contact the PACP partner highlighted for further details, to request an investor deck and to arrange to meet directly with the founders
Included in our update are Florere and Sign of the Times; the 2 innovative slow fashion brands that pitched at our Fashion Focus event this week. Many thanks to Lauretta Roberts, CEO and Editor in Chief of TheIndustry.fashion for her fascinating insights as our expert guest speaker at this event.
As a seasonal gift to you, several of our Consumer clients have kindly offered Christmas discounts – click here for info and code details.
And finally, huge thanks to all our Founder Clients and Investor Community throughout 2024 – we wish you all the very best for a happy and healthy 2025.
Season’s Greetings!
Florere: A highly desirable and successful premium womenswear label packed with personality, creating timeless pieces with standout appeal for occasion dressing and beyond.
- Sector: Premium Women’s Fashion
- Stage: Early Growth
- Raise: £350k SEIS/EIS eligible
- Founders: Michelle Evatt & Heidi Fielding
- PACP Partner Contact: sharon@pa-capitalpartners.com
Led by a founding team of highly accomplished industry veterans, perfectly positioned within the bridging brands space, the label occupies a clear gap that exists now due to the recent churn of the many once established occasion brands losing prominence or having been acquired.
Highlights:
- Revenues at over £3m in their first 18 months of trading.
- Currently trading on Reiss.com, Next.com, David Jones and JL.com and 10 stores.
- Significant large scale commercial partnerships in the pipeline and revenue targets set to reach £26m plus in the next 3 years.
Sign Of The Times: A rapidly growing award-winning global luxury brand operating in a fast growing sector.
- Sector: Circular Luxury Fashion
- Stage: Series A
- Raise: £500k (£400k committed)
- Founder: Antonia Johnstone
- PACP Partner Contact: sharon@pa-capitalpartners.com
With a Chelsea flagship store and over 180k followers on social media, the brand is led by Antonia Johnstone and an excellent founding team with great pedigree. Significant commercial partners both online and offline, including Selfridges, John Lewis and Farfetch. The brand occupies the most relevant space within consumer right now, with the re-sale category set to grow 3 times faster than wider retail.
Highlights:
- Sales to date of £4m plus and revenues up 66% since 2022.
- 180k audience on socials and sold in 40 countries.
- 10 online and offline partners and email open rates of over 50%.
Eco Rascals: Totally Natural, Plastic Free Children’s Must Haves
- Sector: Consumer Mother & Baby
- Stage: Early Growth
- Raise: £375k EIS eligible
- Founder: Kristina Williams & Celeidh Cook
- PACP Partner Contact: greg@pa-capitalpartners.com
Female founded, Eco Rascals design and manufacture a range of children’s must have products from 100% bamboo. With a strong commitment to health and sustainability, they reduce the harmful impact of microplastics on children’s health.
Highlights:
- Revenues form launch of over £2m and featured in major retailers such as John Lewis and Mamas and Papas.
- Proven demand with a wide product portfolio ready for market expansion.
- Over 72k Instagram followers and more than 500k monthly views reflecting strong brand recognition and engagement.
Savyll: The uncompromised non-alcoholic cocktails.
- Sector: Non-Alcoholic Beverages
- Stage: Seed
- Raise: £500k SEIS/EIS eligible
- Founder: Avnish Babla
- PACP Partner Contact: sharon@pa-capitalpartners.com
Launched in 2020 and has since become the preferred non-alcoholic cocktail for iconic establishments in the UK such as Harrods, British Airways, Chelsea FC and David Lloyd. During 2024 they launched in Sainsbury’s and whole Foods.
Highlights:
- £615k revenues to date in 2024, with 170% YoY growth.
- Winner of 12 industry awards and on offer in 8 global markets including the UK, US and Canada.
- This year, it’s launched on 250+ independent sites within 4 months and overall store count has gone from 100 to 600.
Enduo Sports: A revolution in sports and fitness nutrition.
- Sector: Fitness, Health & Nutrition
- Stage: Seed
- Raise: £250k SEIS eligible
- Founder: James Taylor-Medhurst
- PACP Partner Contact: greg@pa-capitalpartners.com
Founded and formulated by pro-athlete and performance coach, James Taylor-Medhurst, Enduo is 100% plant-based sports nutrition, elevating performance and promoting health exactly as nature intended.
Highlights:
- Industry tested at London South Bank University and a winner of “Most Innovative Food Product” at the UK Business Food Industry Awards.
- Enduo has been financed and endorsed by James’s personal training clients, a range of medal winning sporting and fitness ambassadors alongside a wide community of partnerships totalling a collective 250k health and fitness fans.
- D2C and B2B go to market strategies are now underway.
Ströli: Becoming the de-facto shopping bag brand in the UK and Europe.
- Sector: Sustainability, Impact, Consumer, D2C
- Stage: Early Growth
- Raise: £150k EIS eligible
- Founder: Paul Marchant
- PACP Partner Contact: greg@pa-capitalpartners.com
We bet you can name a luggage brand. And a rucksack brand. But can you name a shopping bag brand? We bet not. Ströli will become the answer to that question. This sector is overlooked, under exploited and dominated by generic product.
Highlights:
- UK shopping bag sector alone is worth £0.5bn.
- Globally, it’s worth £10bn and forecast to grow by 76% over the next 5 years.
- 300 units sold during Ströli’s pilot.
Halo: Excellence in Innovation for simplified living.
- Sector: Consumer Technology
- Stage: Growth
- Raise: £1m EIS eligible
- Founder: Paul Bagwell
- PACP Partner Contact: greg@pa-capitalpartners.com
The future of household innovation lies in genuine solutions that both simplify everyday life and deliver exceptional performance. Halo is blending next-gen technology with uncompromised excellence to build a unique and trusted consumer brand.
Highlights:
- Already driving strong, sustainable growth with over £7m in sales to date.
- A multi-award-winning, patented product consistently preferred over competitors by both independent reviewers and customers.
- Huge market momentum with international distribution agreements and further NPD in place from 2025.
TCFC Retail Limited: A buy and build strategy in the baby and children’s sector which has initially brought together the strength of two businesses, combining the breadth of an existing marketplace platform and the depth of a key category leader in the children’s bedroom furniture market.
www.thechildrensfurniturecompany.com
- Sector: Children’s Furniture & Marketplace
- Stage: Early Growth
- Raise: £200k SEIS/EIS eligible
- Founders: Anne Davies & Paul Hanson
- PACP Partner Contact: greg@pa-capitalpartners.com
The brands combine innovatively to give the business exclusive products to retail, with a direct route to the parental market, creating the UK’s first Children’s Marketplace with a differentiated product offering.
Highlights:
- Since launch in 2023, it’s on track to exceed £1m turnover in Year 1, whilst achieving an EBITDA positive position.
- Perfectly positioned to fill a huge gap in the market, as there is currently no children’s marketplace in the UK offering ‘all things for kids’ for parents to shop effortlessly.
- Planned international expansion and rapid growth strategies, with an eye firmly on various exit opportunities via various routes.
Brityard: Redefining the ‘Best of British’ on a global scale: A disruptive, membership-based retail and hospitality concept, focussed entirely on representing the best British brands.
- Sector: Retail & Hospitality
- Stage: Early Growth
- Raise: £500k EIS eligible
- Founders: Lara and Robert Gibson-Chant
- PACP Partner Contact: sharon@pa-capitalpartners.com
Brityard brings micro-communities together under one roof where everything you see, hear, touch, taste, smell and experience comes from ‘best of breed’ homegrown talent across the UK.
Highlights:
- After just 6 months of trading, the current site is already exceeding £1m on an annualised basis and is profitable.
- Their unique membership model is multi-faceted with revenue coming through recurring B2B membership fees, sales commission and events.
- Short-term growth is based on opening an additional 3 sites over the next 2 years, taking projected annual revenue and EBITDA to over £15m and £2m respectively.
Studio 10: Changing the face of aging in the beauty sector
- Sector: Beauty and Wellness
- Stage: Early Growth
- Raise: £500k
- Founder: Grace Foder
- PACP Partner Contact: greg@pa-capitalpartners.com
Beauty is ageless and over 35’s are the biggest and fastest growth sector but the mainstream, one rule suits all beauty industry approach does not currently reflect their needs. Studio 10 is changing the face of aging in the Beauty sector with a ‘grown up’ makeup line of innovative products that meet the unique needs of mature skin, empowering women to look and feel their most beautiful and confident.
Highlights:
- Growing +90% in 2023/24, the business could not meet demand and whilst achieving revenues of over £1.6m, the potential was in excess of £2m.
- D2C metrics are excellent with 39% repeat purchase and a 4.3% conversion rate as it builds its community and audience.
- Founded by Grace Foder, a brand expert with over 30 years experience having sold her Marcoms business to Omnicom.
Blake Mill: A premium menswear brand, offering totally unique shirts and tops for the confident affluent man.
- Sector: Menswear Fashion
- Stage: Series A
- Raise: £1.7m (£800k committed)
- Founders: Ken Price and Steve French
- PACP Partner Contact: sharon@pa-capitalpartners.com
Trading currently via their own website and wholesale partners they are carving out a very healthy market segment and set to become a big player in the global clothing industry. Blake Mill is uniquely placed to take a significant share of the premium mens shirt market globally and as their product offering expands beyond shirts, the potential gets even bigger.
Highlights:
- Revenues have hit £1.1m this year and on track to break even in 2025 with sales of £2.8m in 2025 and building to £25.4m by 2028.
- Excellent returns rate of 11% vs market averages of 30%.
- Launching on johnlewis.com this month and stores next year, along with planned category extensions within the existing menswear offer of 2025.
Influx Technology: The Tech to deliver an App Store for vehicles
- Sector: Mobility
- Stage: Seed (new opportunity for very significant growth from a mature business)
- Raise: £1.5m
- Founder: Lance Keen
- PACP Partner Contact: markt@pa-capitalpartners.com
A platform that is transforming the connected vehicle space by unlocking the potential of realtime vehicle data. Much like how smartphones revolutionised mobile communications, we are now at a similar turning point for vehicle technology; Influx Technology has over 20 years of experience in vehicle R&D and is perfectly positioned to dominate this new space with its new proposition and unique ability to capture high-fidelity data across multiple channels, essential for this transformation.
Highlights:
- Already achieving significant traction with its ReXgen ecosystem, addressing the industry’s current and future needs.
- Designed for seamless integration to process vehicle data at the edge, with easy to use API’s, SDK’s and Tools.
- Offering for the first time simplified integration of solutions and innovative new products from third party providers.
Carbon Forest Products: Creating materials that will be a vital part of the green transition.
- Sector: Materials for Automotive, Electronics, Semi-Conductors
- Stage: Seed
- Raise: £1.5m (EIS eligible)
- Founder: Patrick Morris
- PACP Partner Contact: markt@pa-capitalpartners.com
A UK baed, deep tech university spinout moving out of the R&D stage and rapidly becoming commercial, having developed the world’s first, patented 3D- graphite made from plant-based captured atmospheric carbon. Transforms a waste product into carbon-rich graphite, offering a secure and sustainable alternative to mined and synthetic sources.
Highlights:
- Applications span energy storage, thermal management and structural components in automotive, aerospace, electronics, semiconductors and clean-tech.
- Three patents granted so far, developing a pilot production plant and in discussion with OEMs for licence and royalty based commercial projects.
- Raised over £700k at pre-seed and has received over £2m in grant aid to date.
This Is beauty: A £2m ARR marketplace platform re-commercing beauty brands and products, because the industry has a waste problem and this business fixes that by keeping products in circulation.
- Sector: Sustainable Beauty Marketplace
- Stage: Pre-Seed
- Raise: £1m (EIS pending)
- Founder: Ian Pearson
- PACP Partners Contact: greg@pa-capitalpartners.com
The marketplace partners with trusted retailers and global brands by keeping “imperfectly perfect” products in circulation. Since launch, it’s recommerced over 300k items, which is around 75 tonnes of beauty products that have been saved from having a negative environmental impact.
Highlights:
- Over 30k positive reviews (average 99.9%) since launch and 10.8% of buyers are repeat customers. 100k followers on social media and over 220 brands and retailers engaging.
- Multi-award nominated in 2024, including Beauty Matters Finalist (Best Impact Initiative), Beauty Independent Winner (Audience Educator) and Pure Beauty Shortlisted (Retailer of the Year).
- Uniquely positioned and with a strong pipeline, the business is ready to scale immediately.
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