The product is a low-cost add-on device that monitors mechanical issues and through which motorists can receive a wide range of information and motoring services directly from their phone. The positioning of the brand is luxury technology at an affordable price. Its primary route to market in the UK is via D2C channels and will use re-seller partnerships for international expansion. The business is now looking to raise £350,000 with EIS/SEIS Assurance in place, to be spent on building the team, marketing and product development.
Raise: £350,000 [EIS/SEIS]
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