Conscious consumerism is at the heart of everything they do; the business model is all about circularity, with a product offering consisting of sustainable ranges of underwear, sleepwear, lounge and active wear.
The brand has extensive plans to pop up as a portable bra fitting space across the country. Generating revenues with a high repeat customer rate of 30% and currently trading in Fenwick’s, Nordstrom, Bloomingdale’s and Brown Thomas.
Sector: Sustainable Underwear and Apparel
Raise: £1m
PACP Partner Contact: Sharon O’Connor
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