Leadership In A Unprecedented World
“Unprecedented” is a word that we have had to use and hear too many times in the last three years.
Brexit brought the SME in particular unprecedented levels of uncertainty, the pandemic had an unprecedented impact on the lives of millions of people around the world and now the conflict in Ukraine, brings levels of pain and misery to a sovereign nation.
Navigating a course through these moments in history has required and is requiring great leadership. Whether we have seen that to be the case will at times be questionable, on others it has clearly been visible and the results tangible.
Leadership was always one of the five main PACP criteria that we look for in a business when assessing how we can help advise or fund raise for them. It remains one of the five, however as we progress in to 2022, we are most certainly increasing the weighting we allocate to the quality of the founder, the skill set of their senior group and the value added by their advisory board or early investor base.
We increasingly sense that true leaders, just as much as big ideas, innovative technology, metrics and KPIs will define future success and returns.
The ScaleUps Strike Back

Prime Advantage Capital Partners and managing partner Greg Tufnell were delighted to be asked to form part of the recent Scale Up North East – “The Scaleups Strike Back” webinar series.
During his presentation Greg focused on how PACP help businesses become investor ready as well as how they bring value to their investor network.
The audience also got the chance to meet and ask questions of two successful founders from 2021 fund raises:
- Dom Portman, founder of Boulevard, an online marketplace super seller who raised +£2m and is now raising £1.5m to further accelerate growth
- Jo Spolton, founder of Rumage, an aggregation platform for the re-use circular economy and who successfully raised £200,000 seed funding from Sustainable Ventures.
Investment Opportunities
February saw two strong pitch events with themes covering the luxury market and future of work, and strong presentations from:

Portmagee Whiskey
Irish whiskey with a heritage.
MarkT@pa-capitalpartners.com

Argent Timeless
The UK’s first national storage and lifestyle company focused on the ownership and enjoyment of prestigious vehicles
greg@pa-capitalpartners.com

Dash
A marketplace transforming the cycling industry whilst saving tax
brian@pa-capitalpartners.com

Mobile Practice
Improving remote team performance by enabling managers to coach key moments of face-to-face customer conversations
greg@pa-capitalpartners.com

Homey
Building the next generation of conveyancing
pippa@pa-capitalpartners.com

PitchFlix
Organising the world’s pitch videos
brian@pa-capitalpartners.com
Latest News
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New Sector: Investment Opportunities in Sports & Wellness
We were delighted to launch our new sector at our virtual pitch event last week, focusing on investment opportunities in Sports & Wellness. The event was hosted by our partner Simon Goodfellow, who joined Prime Advantage in the summer to lead this sector. Simon has an extensive background across the sport, fitness and lifestyle space, …
Continue reading “New Sector: Investment Opportunities in Sports & Wellness”
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Investment Opportunities in Entertainment: Pitch Event Round Up
Thanks to all who attended our event last week, focussed on ‘investor-ready’ opportunities in the Entertainment and Creative space. Huge thanks also to our expert guest speaker, Robert Laycock, CEO and Co-Founder of Marlow Film Studios, and an industry veteran in the international film and TV industry. Robert enthusiastically highlighted that Britain holds a “global …
Continue reading “Investment Opportunities in Entertainment: Pitch Event Round Up”
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New Ventures, New Opportunities: Client Portfolio Highlights
We’ve had a busy summer helping founders continue navigating opportunities, tackling challenges , developing strategies and fundraising. As our Future of Work and Property Partner David Boddy commented: “What’s been great is that the hot summer seems to have encouraged entrepreneurs to drive further and faster in their businesses; the mandates we have picked up …
Continue reading “New Ventures, New Opportunities: Client Portfolio Highlights”

