18 March 2022

Leadership In A Unprecedented World

“Unprecedented” is a word that we have had to use and hear too many times in the last three years.

Brexit brought the SME in particular unprecedented levels of uncertainty, the pandemic had an unprecedented impact on the lives of millions of people around the world and now the conflict in Ukraine, brings levels of pain and misery to a sovereign nation.

Navigating a course through these moments in history has required and is requiring great leadership. Whether we have seen that to be the case will at times be questionable, on others it has clearly been visible and the results tangible.

Leadership was always one of the five main PACP criteria that we look for in a business when assessing how we can help advise or fund raise for them. It remains one of the five, however as we progress in to 2022, we are most certainly increasing the weighting we allocate to the quality of the founder, the skill set of their senior group and the value added by their advisory board or early investor base.

We increasingly sense that true leaders, just as much as big ideas, innovative technology, metrics and KPIs will define future success and returns.


The ScaleUps Strike Back


Prime Advantage Capital Partners and managing partner Greg Tufnell were delighted to be asked to form part of the recent Scale Up North East – “The Scaleups Strike Back” webinar series.

During his presentation Greg focused on how PACP help businesses become investor ready as well as how they bring value to their investor network.

The audience also got the chance to meet and ask questions of two successful founders from 2021 fund raises:

  • Dom Portman, founder of Boulevard, an online marketplace super seller who raised +£2m and is now raising £1.5m to further accelerate growth
  • Jo Spolton, founder of Rumage, an aggregation platform for the re-use circular economy and who successfully raised £200,000 seed funding from Sustainable Ventures.


Investment Opportunities

February saw two strong pitch events with themes covering the luxury market and future of work, and strong presentations from:


Portmagee Whiskey

Irish whiskey with a heritage.




Argent Timeless

The UK’s first national storage and lifestyle company focused on the ownership and enjoyment of prestigious vehicles





A marketplace transforming the cycling industry whilst saving tax




Mobile Practice

Improving remote team performance by enabling managers to coach key moments of face-to-face customer conversations





Building the next generation of conveyancing





Organising the world’s pitch videos




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