Reflecting customer values is recognised as a key component in creating successful brands, and companies see sustainability as an increasingly important attribute that must be authentically reflected within its brand.
We see this trend developing in the rapid growth of pre-loved goods being directly marketed at consumers, along with a greater importance placed on highlighting ethical and sustainable supply chains, particularly in premium and luxury products.
More brands are increasingly offering options to prolong the product life cycle, enhancing brand loyalty as it reduces carbon footprints.
It’s great to see circularity taking centre stage for retailers and brands across all sectors, and for our March online pitch event we were delighted to showcase 3 early-stage, growing businesses and their founders excelling in their fields, all whilst supporting a circular economy transition.
Herd (view website) is luxury regenerative clothing and homewares.
Consciously creating a positive impact through its range of luxury knitwear crafted from exclusive yarn made using Northern Uplands Bluefaced Leicester fleeces.
It’s the British alternative to Merino and is establishing itself as a pioneer in sustainable fashion, with a loyal and growing following.
Stage: Pre-seed/Seed
Raise: £500k SEIS/EIS eligible
Contact: pippa@pa-capitalpartners.com
Rummage (view website) is an aggregator bringing everything second hand and pre-loved into one place; it is the gateway to the future of consumption.
The business is gaining a great reputation as the first choice, secondhand, unique service for Millennials and Gen Z’s, with a rapidly growing number of partners and users.
Stage: Seed, early revenue
Raise: £800k EIS eligible
Contact: greg@pa-capitalpartners.com
NewPath (view website) is a fast-growing circular economy business making smartphones more affordable.
It’s building the dominant B2B2C distribution network and embedded finance proposition for refurbished smartphones in underserved markets, breaking barriers for greater affordability and access across the globe
Stage: Seed
Raise: £500k EIS eligible
Contact: brian@pa-capitalpartners.com
We thank you for your support with this month’s pitch event and for your interest in these innovative early-stage businesses and their investment opportunities – please contact the PACP partners indicated for further information.
We hope you enjoy a peaceful and restful Easter break and look forward to presenting more investment opportunities to our investor community in the months ahead.
Investor Events and Pitches
Wednesday Apr 19th @ 2pm – 3pm
PACP Online Pitch Event
We’ll be showcasing 3 investor ready businesses, with opportunities after each pitch to ask questions directly to the founders. Please click here to register to attend.
Thursday Apr 20th @ 2pm – 3.30pm
Joint event with EVE Angels in collaboration with Cambridge Future Tech
We are delighted to work closely with EVE Angels, as it continues on its mission to empower women who are interested in investing.
Please register to attend by emailing harveen@eveangelinvestors.com
Latest News
-
July Update: 2026 Investor Themes And New Partners At Prime Advantage
So far in 2026, we’ve seen investors remain willing to back ambitious, innovative businesses, but expectations around execution, governance, financial discipline and evidence of market demand have risen significantly. Companies that can combine technological innovation with sustainable business models are proving best placed to attract investment in an increasingly discerning market. Key themes that stand …
Continue reading “July Update: 2026 Investor Themes And New Partners At Prime Advantage”
-
Climate Webinar Round Up: From Funding To Impact
“What It Takes To Deliver Climate Ventures and Projects That Work” We were delighted to host a webinar last week as part of London climate Action Week – a key date in the global climate calendar. Huge thanks to everyone who joined and to our expert speakers for an insightful and engaging presentation. It was …
Continue reading “Climate Webinar Round Up: From Funding To Impact”
-
June Update: Climate Sector | Summer Spotlight Opportunity
INTRODUCING OUR CLIMATE SECTOR SPECIALIST PARTNER – LEE BILLINGHAM The energy transition is accelerating, yet many promising clean-energy and climate tech solutions still struggle to move from prototype to commercial reality. Our Climate Specialist Partner, Lee Billingham, is delighted to lead this sector for Prime Advantage Capital Partners. Across the sector, we see the …
Continue reading “June Update: Climate Sector | Summer Spotlight Opportunity”

