A Strong Start To 2022
A warm welcome to 2022 and our first newsletter of the new year which we are pleased to report has started very strongly indeed.
Let’s hope this continues with January being a perfect start including the completion of a significant fund-raise for our client DrumFit, our strength in the Inclusivity and Diversity sector helping us secure our first Fem-Tech client and a very positive first pitch event of the year featuring high quality presentations from Hytro, Greenbay Supermarket and Red Dog Ads.
Very much looking forward to working with you all this year and our best wishes for every success.
Investment Win for DrumFit
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We were delighted to have advised our client DrumFit on its recent successful fundraising.
DrumFit is an innovative turnkey physical education programme for school children and senior citizens with over $1m sales in North America.
The business is planning to expand its operations in the UK as we look to continue our work with the fantastic DrumFit team and founder Danielle Sherbo.
&Sisters – An Exciting Fem Tech Opportunity

On a Mission to Become The Worlds First Menstrual Health Eco System
With a clear vision to launch a conscious brand offering much needed education and planet friendly products for menstruation. &Sisters offers a comprehensive and credible range of fully biodegradable period products.

With year 2 revenues already at £500k, a growth of 241% increase YOY. Routes to market already identified and secured drive the projected revenues towards £35m by 2025.
Already stocked in over 200 retailers globally, including the likes of ASOS, WHSmith, Ocado, Deliveroo, Selfridges and Amazon here in the UK.
Funding:
To date the team have raised £860k. They are currently looking to raise circa £1m EIS. At least £500k is already committed.
Funds will support the digital growth, operations, product extensions and key hires.
January Pitch Event Summary
January’s pitch event was a great success with strong presentations from:

Hytro
A range of patented blood flow restriction wearables that help users from elite athletes to amateur sports and fitness enthusiasts build muscle, recover faster and increase endurance.

Greenbay Supermarket
The one stop shop platform for plant-based products in the UK making it easy, fun and convenient for everyone to try a plant-based lifestyle whilst helping them reduce their carbon footprint.

Red Dog Ads
A direct-to-consumer advertising platform that pays consumers for viewing targeted video ads whilst providing a framework for the consumer to donate to charity.
Latest News
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May Update: Recent Good News Round Up
We’re delighted to give an update of recent good news from the Prime Advantage team… PACP REPRESENTED AT HOUSE OF COMMONS SME & ENTREPRENEURSHIP SUMMIT Our Managing Partner, Greg Tufnell, recently attended a select gathering at the House of Commons, representing PACP at an event focussed on SMEs, entrepreneurs and the future of UK Professional …
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Investment Opportunities with Female Founders: Environmental Sustainability
Thanks to all who joined us last week for our Female Founders: Environmental Sustainability Virtual Pitch Event hosted by our Consumer Partner Pippa Bazalgette. We’re delighted to share details of the 3 pitching businesses with links to request the investor decks, watch the pitch videos and an introduction to the founders. SAVE THE DATE for …
Continue reading “Investment Opportunities with Female Founders: Environmental Sustainability”
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April Focus: Environmental Sustainability & Female Founders
Internet Retailing recently revealed that Vinted is now the third largest fashion retailer in the UK, after Primark and Next, giving further evidence that Environmental Sustainability is now considered mainstream. Being sustainable is no longer a “nice to have” addition to a product or service, it’s now a major decision driver. The Drapers Sustainability and …
Continue reading “April Focus: Environmental Sustainability & Female Founders”

