We are pleased to announce a successful fundraise for an entrepreneur with a vitamin drink that’s making headlines.
The founder and MD, Sunna Van Kampen, said ‘Prime Advantage has been pivotal in this funding round. They made the process seamless and we were able to reach the right investors and secure investment in a short period of time. This has allowed us to launch our next growth phase to coincide with the new listings in Boots and rapid growth of our direct to consumer business.’
Tonic’s first product was launched in November 2019 as a natural product designed to support the immune system and aid recovery from colds and flu. In less than six months Tonic has achieved over 550 listings across Boots, Ocado, independent pharmacies, and leading health and wellness wholesalers.
Greg Tufnell, Managing Partner, commented, ‘Tonic is typical of the businesses we work with to deliver growth ambitions. Businesses that have strong concepts, great management and scaling capability. We are working with over 30 such businesses currently and it is always a great moment when we finalise funding requirements and get businesses to the next stage in their development. At a time like this it is extremely satisfying to make things happen and to celebrate entrepreneurs and investors who continue to move forward successfully’.
For more information on Prime Advantage Capital Partners services and expertise get in touch contact@pa-capitalpartners.com
Latest News
-
Investment Opportunities in Women Building Brands: Pitch Videos and Round Up
Thanks to all who joined us last week for our final virtual pitch event for 2025. The 4 pitching businesses are summarised below, including videos of the pitch presentations and contacts to request an introduction to the founders. Thanks also to Michelle Evatt and Heidi Fielding for joining us as our expert founder guests, giving …
Continue reading “Investment Opportunities in Women Building Brands: Pitch Videos and Round Up”
-
Investment Opportunities in AI: Pitch Videos and Round Up
Thanks to all who joined us at our virtual pitch event last week and to the founders presenting. The 3 pitching businesses are summarised below, including links to watch videos of the pitch presentations and to request an introduction to the founders. Thanks also to Dom Portman from Boulevard and Matt Jonns from F+L Capital …
Continue reading “Investment Opportunities in AI: Pitch Videos and Round Up”
-
November Focus: AI Opportunities With Innovators
AI Investing Trends: The AI startup funding landscape has changed significantly in a short space of time and is currently dominating global venture capital. In 2025 alone, AI startups have attracted a whopping $192.7BN in venture funding, accounting for over half of(52.5%) of all VC investment worldwide. There is, of course, ongoing speculation that it’s …
Continue reading “November Focus: AI Opportunities With Innovators”

