10 July 2024

July traditionally marks the start of the main summer holiday season and thoughts turn to enjoying a relaxing break at home or away on vacation.

It’s also a great time to enjoy food and drink, whether having a picnic or barbecue with family and friends or exploring new products and tastes, with conscious consumers often looking for healthier options or seeking an experience-led purchasing journey.

A timely update, therefore, on 3 innovative, growing businesses within the Food and Beverage Sector that we’re pleased to share with you, each offering investment opportunities in a sector that is renowned for changing trends and evolving markets.

For more information about these businesses and to arrange to meet the founders, please contact greg@pa-capitalpartners.com.

Our events and newsletters will return in September and we look forward to continuing to present opportunities across various sectors to our investor community.

In the meantime, “Cheers” to a great summer!

Virtue Drinks

“Creating Innovative Clean Energy Drinks, Disrupting A Traditional Sugary and Artificial Category”

  • Founder: Rahi Daneshmand
  • Raise: £1.5m EIS eligible

Virtue (view website) is raising an exciting investment round to accelerate their fast growth in building a leading clean energy drink brand globally.

Founded by Rahi Daneshmand, winner of ‘Top New Talent’ at The Grocer’s Awards, who created the product range out of frustration by the synthetic caffeine and artificial ingredients prevalent in existing brands.

It’s now the UK’s fastest-selling clean energy drink brand (Date source: Nelson), achieving £1.21million sales in 2023; £2million ARR in April 2024; and forecasting £4million revenues in 2025.

It has gross margins of 52%, with plans in place to increase further, and operating in a drinks category with valuations of 10 x revenue and a global marketplace estimated at $72billion.

UK stockists include Waitrose, Asda, Morrisons, Amazon, Ocado, Booths, Meta and more. International stockists include Casino (France), SuperValu/Centra (Ireland), Plus/Coop (Netherlands), Holland and Barrett (Benelux) and Amazon (EU and US).

There are also a number of confirmed new launches throughout 2024, including in Spain, the Baltics, UAE and Hong Kong.

The investment in this round will focus on strategic marketing, expanding Virtue’s distribution and hiring key talent to take it to the global success that it’s on course to achieve.

To request an investor deck, please contact greg@pa-capitalpartners.com

Chefs For Foodies

“Bringing Culinary Experiences, Unique Ingredients, Artisan Products And Appliances To Home Kitchens Worldwide Under One Ecosystem”

  • Founder: James Hill
  • Raise: £1.2m EIS eligible

Chefs For Foodies (view website) is encouraging healthy and convenient cooking from scratch through its marketplace and platform that combines professional chefs and an E-Pantry full of artisan produce, along with the leading brands in cooking equipment and essentials.

Founded by James Hill, an experienced 2 x exit entrepreneur, with a vision to empower home cooking globally by making it more accessible and enjoyable.

The marketplace model, range of products and in particular brand partnerships, for example with Illy Caffe, very cleverly allows a lot of cross customer and brand marketing and in particular with data collaboration, which in turn builds revenues with a much reduced CPA.

It’s uniquely placed within a global grocery marketplace worth £30billion, and is perfectly positioned to. meet a growing demand from consumers investing more in their homes and home cooking experiences.

Revenues this year are heading towards £700k, with gross margins ranging from 40%-70% across all product categories.

The investment in this round will significantly expand the pantry and grow the team to manage demand on the plartform and expand on its successful strategic upselling top optimise customer lifetime value.

To request an investor deck, please contact greg@pa-capitalpartners.com


“A Category-Defining Soup Brand – The World’s First Fresh Soup In A Microwaveable (IP protected), Fully Recyclable Bottle”

  • Founder: Nicci Clark
  • Raise: £1m EIS eligible

RE:NOURISH (view website)uses healthy and clean ingredients, combined with great taste and grab and go convenience, and is disrupting an $18billion global market to such an extent that it was 2023’s fastest growing soup brand (Data source: Nielsen Q3 Facts).

Revenues for 2023 exceeded £2.5million, with distribution across Sainsbury’s, Waitrose, Ocado and Whole Foods. In 2023, it also established its first international market in the UAE with Spinneys and Choithrams.

Sales for 2024 are set to exceed £4million, with a strong start and breakthrough success of the Spring/Summer ranges, such as Gazpacho.

Founded by award-winning entrepreneur, Nicci Clark, the business is now raising £1m EIS eligible to support growth in Q3 and Q4, before raising its Series A in early 2025 to enable RE:NOURISH to launch in the US market, where the brand has already secured distribution due to its partnership and success with Whole Foods.

To request an investor deck, please contact greg@pa-capitalpartners.com


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