Customer centric car rental used to be an oxymoron. Car rental is so famous for its difficult procedures that Seinfeld even filmed a scene about it. So that’s why we were particularly delighted when the owners of UFO Drive, based in Luxembourg, approached us to work with them. Their CEO set out from day one to simplify and solve all the thorny car rental issues that have dogged the industry for decades as well as making it as clean a business as possible in today’s environmentally challenged world. They are the first all electric, all digital car rental company. One of our greatest challenges is to create a cleaner mobility solution that generating less impact. So we are working hard with them to support their continued growth thereby solving one of today’s biggest issues.
If you would like to invest in a sector that has the power to deliver great changes for us all then get in touch.
Brian Farrugia
Mobility Partner
Latest News
-
Investment Opportunities in Entertainment: Pitch Event Round Up
Thanks to all who attended our event last week, focussed on ‘investor-ready’ opportunities in the Entertainment and Creative space. Huge thanks also to our expert guest speaker, Robert Laycock, CEO and Co-Founder of Marlow Film Studios, and an industry veteran in the international film and TV industry. Robert enthusiastically highlighted that Britain holds a “global …
Continue reading “Investment Opportunities in Entertainment: Pitch Event Round Up”
-
New Ventures, New Opportunities: Client Portfolio Highlights
We’ve had a busy summer helping founders continue navigating opportunities, tackling challenges , developing strategies and fundraising. As our Future of Work and Property Partner David Boddy commented: “What’s been great is that the hot summer seems to have encouraged entrepreneurs to drive further and faster in their businesses; the mandates we have picked up …
Continue reading “New Ventures, New Opportunities: Client Portfolio Highlights”
-
July Update: 2026 Investor Themes And New Partners At Prime Advantage
So far in 2026, we’ve seen investors remain willing to back ambitious, innovative businesses, but expectations around execution, governance, financial discipline and evidence of market demand have risen significantly. Companies that can combine technological innovation with sustainable business models are proving best placed to attract investment in an increasingly discerning market. Key themes that stand …
Continue reading “July Update: 2026 Investor Themes And New Partners At Prime Advantage”

