We were delighted to launch our new sector at our virtual pitch event last week, focusing on investment opportunities in Sports & Wellness.

The event was hosted by our partner Simon Goodfellow, who joined Prime Advantage in the summer to lead this sector.

Simon has an extensive background across the sport, fitness and lifestyle space, helping founders, leadership teams and investors identify growth opportunities, solve commercial challenges and create scalable businesses.

Thanks also to our expert guest speaker, Dr Richie Barclay, for his insights as both a 3 x founder and ex-pharmacist strategy consultant, currently founder of his Owen business focussed on health and longevity – MUTO.

Why Now For Sports & Wellness?

The convergence of technology, scientific research and changing consumer expectation is transforming the sector, creating new markets and challenging established business models.

We are seeing an exciting and rapidly evolving landscape, encompassing performance and recovery; longevity and preventative health; nutrition and personal wellbeing; and participation, accessibility and community.

All 3 companies that pitched at our event demonstrated innovation, market validation and clear routes to exit – we’re delighted to provide further details below about each company, along with the deck, pitch video and opportunity to follow up to meet with the founders.

If you’re a founder looking for advisory support with growth or fundraising, or an invest with an interest in discussing opportunities in Sports & Wellness, please contact Simon directly at simon@pa-capitalpartners.com

And a quick reminder of or our next Virtual Pitch Event…

Thursday 19th Nov 2026, 3pm-4pm (UK Time)

Click here to register to attend.

Pitching Companies – Investment Opportunities

izak

Spotify understand your music taste. Strava understands your runs. Izak understand you and your fishing.

• Founder: Jon Mitchell
• Raise: £250k SEIS advance assurance
• Request to watch pitch, view the deck and to meet the founder: simon@pa-capitalpartners.com

Taking the friction out of fishing, so more people get better at it, enjoy it more, and keep coming back – izak is an AI-powered fishing platform bringing together advice, discovery, planning, booking and commerce to create a digital companion for the global angling community.

The community us huge: there are more anglers globally than golfers and tennis players combined – a mass participation sport on every continent.

Founded by Jon Mitchell, a lifelong angler who helped build Spotify, with an expert team that has created a personal fishing guide that understands you and improves with every interaction.

An exciting opportunity with a talented team and huge international market potential.

Remaker

Transforming strength training through real-time performance data and intelligent technology.

• Founders: Max Stephenson & Humphrey Maddan
• Raise: £1M EIS approved
• Request to watch the pitch, view the deck and to meet the founder: simon@pa-capitalpartners.com

Remaker is becoming the world’s ultimate strength training technology, combining expert-led programming with technology to make high-quality strength coaching more accessible and scaleable.

Strength is the last untracked fitness category, whilst also the fastest-growing; there is significant market potential across sports teams, gyms and the consumer fitness community.

Led by an experienced team of fitness and tech experts, Remaker is already trusted by some of the world’s best, including England Rugby, British Athletics, Fulham FC and Red Bull Racing.

Biomex

An Imperial College spinout improving physical rehabilitation with intelligent wearable solutions.

• Founder: Lance Rane
• Raise: £395k EIS pending
• Request to watch the pitch, view the deck and to meet the founder: simon@pa-capitalpartners.com

A sports science rehabilitation technology business developing a patented AI-powered wearable system designed to improve neuromuscular rehabilitation.

Addressing the problem that musculoskeletal conditions are the leading cause of chronic disability, and rehab hasn’t kept pace, Biomex has created one patented platform serving two markets: elite athletes recovering from ACL injury and patients with knee osteoarthritis.

Since early research in patients at Imperial, this spinout has since had Innovate UK funding, a Horizon Europe grant and a Duth FA partnership, with first revenue in NHS research pilots.

Led by an experienced founder, the business gas a clear path to validation, certification, launch and significant commercial growth.