16 November 2023

Biggest Trends for 2024 – What Should We Be Getting Ready For Now?

Despite predictions that the global economic downturn is likely to get worse before getting better, there are future technological and societal trends that are just too big too ignore now.

Give the economic heads winds that continue to prevail, investors remain cautious, in particular around radical new ideas. However, now is naturally a good time to look ahead to 2024, to highlight the areas where continued innovation and investment is widely expected.

Forbes recently highlighted the ’10 biggest trends’ likely to determine the direction of business and industry in the year ahead, with AI an obvious area that leads the way.

Interestingly, the emergence of AI has also resulted in ‘new perspectives on what makes us human’, a theme that is reflected in other trends that are forecast to dominate in 2024.

The full ‘Top 10’ list…

  1. Generative AI everywhere
  2. Soft skills and the human touch
  3. Solutions to skills shortages, through hiring and upskilling/training processes
  4. Sustainable business
  5. Personalisation at scale
  6. The data economy
  7. The customer experience revolution
  8. Remote and distorted work
  9. Diversity and inclusivity
  10. Resilance to global, economic, environmental and cyber threats

Getting ready now for these trends is a focus for investors who are looking ahead to 2024 and beyond. At PACP, we look forward to continuing to present relevant and compelling investment opportunities to our investor community, resonating with these trends highlighted by Forbes.

PACP Renews Partnership With Next-Generation Tech Advisors ‘GoGlobal’

We are delighted to announce that we have renewed our partnership with GoGlobal, the renowned advisers to founders, investors, venture capitalists, corporations and institutions from diverse tech ecosystems across the world.

Established in 2019, under the expert guidance of Esra Talu, GoGlobal’s reach is extensive and influential, encompassing major tech hubs including the USA, UK, Israel, Turkey and UAE.

Their robust presence in these dynamic regions empowers them to provide a premier advisory service acting as catalysts for sustainable growth, expansion and social transformation, providing a potent mix of human, social and financial capital, working hands-on with portfolio companies to tackle the world’s most pressing challenges.

To date, GoGlobal has guided 30 impact-driven start-ups and facilitated nearly $100 million in funding. With a commitment to ESG that is central to their philosophy, GoGlobal delivers solutions and craft a more equitable and sustainable future where innovation thrives and businesses prosper.

We are very much looking forward to continuing our partnership and working together with GoGlobal to support founders of impact driven businesses during all stages, from pre-seed and early right through to Series A and beyond.

Successful Angel Fundraising News

Asan is a purpose-led UK brand creating sustainable period products that are revolutionising period care.

The product and business model is an economically viable period cup and a sound solution to the global problem of period poverty.

Founder, Ira Guha, worked with PACP Consumer Hub partner, Sharon O’Connor, on her early-growth raise and has successfully secured angel funding via our investor network.

We are thrilled to have met Ira and be introduced to her wonderful brand; Ira not only brings a highly credible period cup to market, but also donates to local villages in her home of Bangalore, where women and girls suffer from period poverty – a great example of truly giving back to the community.

For more information, please contact sharon@pa-capitalpartners.com

PACP Advises on Fashion Exhibition Specialists ‘Just Around the Corner’ Uniting with Hyve Group’s ‘Pure London’ Event

For several years, fashion and lifestyle exhibition Just Around the Corner has disrupted London and Manchester’s exhibition calendar with its pared back format and innovations, such as dedicated zones for sustainable and gender fluid brands.

With his strength and experience in the fashion and retail sectors, PACP’s managing partner, Greg Tufnell, was delighted to advise Just Around the Corner and its founder, Juls Dawson, as they united with Pure London, a Hyve Group Ltd Event.

Juls commented on the partnership and PACP’s involvement…

“Greg’s advice and guidance was invaluable throughout the process, and his vast experience undoubtedly led us to the successful outcome we had hoped to achieve.”

Hyve are a leading, global events and exhibition specialist and will be combining their existing Pure London event, the UK’s largest festival of fashion, with Just Around the Corner to create a very exciting new show with the aim of making Pure London x Just Around the Corner the UK’s most inspiring and diverse celebration of fashion.

The first combined show will take place on the 11-13 February 2024 at Olympia London.

For more information, please contact: greg@pa-capitalpartners.com

November Online Pitch Event

“Growing Brands in Health and Beauty”

Wednesday 22 November 2023, 2pm-3pm (GMT)

Please click here to register to attend.

Our event will feature talented founders presenting their early-stage, growing brands in their resilient sector, pitching their investment opportunities to an investor audience.

Please see details below for an overview;

Company 1: Where expert skincare meets sustainability; a sustainable, solid state skincare range, targeted at people who want to make a difference to the world without compromising on having great skin or beautiful design.

  • Stage: Early Growth
  • Raise: £500k EIS eligible

Company 2: A UK based, pioneering digital health startup, specialising in offering dental aligners as a modern alternative to traditional braces, with an already established footprint in Middle Eastern markets, including UAE, Qatar, Lebanon, Bahrain and Kuwait.

  • Stage: Growth
  • Raise: £1.5m


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