Managing Partner

Key contact details

M: +44(0) 7767 872 459

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Key Sectors:

Consumer and Consumer Tech, Fashion, Hospitality, F&B and Lifestyle.

Greg is a highly experienced and accomplished Chairman, NED, Growth Advisor and Mentor.

Having held senior Board positions at Next as Trading Director, Burton Menswear as Managing Director and Mothercare as CEO, Greg has successfully built a broad private equity and advisory portfolio extending across the consumer, retail, hospitality and lifestyle sectors.

  • A dynamic, driven, results orientated, strategic decision maker.
  • An outstanding track record in inspiring growth and creating value.
  • Deep multi-sector, omni-channel expertise and experience in the consumer and creative sectors.
  • Skilled in new business launch, turnaround, restructuring, acquisition and raising finance.
  • A proven track record at PLC, SME, Private Equity and Privately Owned board level.
  • A challenging, customer focussed leader and motivator.

As Founder and Managing Partner of Prime Advantage Capital Partners, Greg’s clients and roles include strategic, operational and commercial advisory as well as multiple, completed fund raises across the D2C and B2B Consumer, Consumer Tech, Creative Digital and E-Commerce, Web 3.0, Circular Economy, Health Tech and Food & Beverage sectors.

Greg is currently:

  • Chairman Chinti and Parker, a family-office owned, international and omni-channel luxury knitwear brand.
  • Board Advisor Cabin Zero, an international, omni-channel luggage, accessories and lifestyle brand.
  • Board Advisor Growthdeck, providing sophisticated international investors with direct investment opportunities in UK companies.
  • Chairman Common Objective, developing a community of 60,000+ members across 28,000 fashion businesses with a global technology solution for a more sustainable fashion sector.
  • Chairman HGA Group, a leading fashion retail recruitment company with offices in London, Istanbul, Dubai and Johannesburg.
  • Greg is also the Founder of MGT Management, one of the UK’s leading sports management and hospitality companies and Chairman of Radiant Law, which delivers contracts better and faster for global FTSE 50 companies through technology as well as being the UK’s first B-Corp legal firm.

Testimonial from Juls Dawson, Founder of Just Around The Corner, following its deal to unite with Hyve Group Ltd’s Pure London;

“Greg’s advice and guidance was invaluable throughout the process, and his vast experience undoubtedly led us to the successful outcome we had hoped to achieve.”


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