Customer centric car rental used to be an oxymoron. Car rental is so famous for its difficult procedures that Seinfeld even filmed a scene about it. So that’s why we were particularly delighted when the owners of UFO Drive, based in Luxembourg, approached us to work with them. Their CEO set out from day one to simplify and solve all the thorny car rental issues that have dogged the industry for decades as well as making it as clean a business as possible in today’s environmentally challenged world. They are the first all electric, all digital car rental company. One of our greatest challenges is to create a cleaner mobility solution that generating less impact. So we are working hard with them to support their continued growth thereby solving one of today’s biggest issues.
If you would like to invest in a sector that has the power to deliver great changes for us all then get in touch.
Brian Farrugia
Mobility Partner
Latest News
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Mergers & Acquisitions: The Case For M&A and Driving Growth
As has been seen in the market generally, Prime Advantage Capital Partners are also seeing increasing interest and activity in the Mergers and Acquisitions landscape. In 2025, UK mergers and acquisitions within the Small and Medium-sized Enterprise (SME) sector saw increased activity, improved valuations, rising deal volumes and strategic consolidations across various industries and sectors. …
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Are You Ready To Scale & Fundraise? Key Takeaways From Virtual Event
I am delighted to share highlights from our Female Founders virtual masterclass event last week, focussing on the theme of early-stage businesses preparing to scale and fundraise. It was great to see this event so well attended and again highlighted the importance of supporting the female founder community on their start up journeys, whether at …
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Celebrating Female Founders: Speed Pitch Event Round-Up
We’re Celebrating Female Founders throughout March and yesterday hosted a Speed Pitch Event featuring 6 of our Female Founder clients presenting their growing businesses and investment opportunities. Thanks also to Ira Guha for joining us for a Q&A, giving insights into scaling up and successfully fundraising as a founder of her business, Asan Cup. Here’s …
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