17 April 2024

Our Expertise, Experience, Advice and Network

Standing out as an investible Founder is vital to any successful fundraising campaign. But given challenging statistics around equity investment, it’s an increasingly hard task.

Beauhurst data for 2023 confirmed that equity investment was the lowest since 2018. Compared to 2022, deals were down 25% and amounts raised were down by a staggering 50%.

As early-stage investors make their money from a small minority of companies, finding these opportunities is a huge challenge, particularly as in addition to the ‘big idea’ and scaleability, investors are seeking expertise and experience to strengthen the investment case.

We often see Founders who are passionate experts in their chosen category, but may not have the strategic, commercial or operational experience or skillset to succeed.

PACP partners have a deep understand of their sectors, a proven track record from their extensive careers and a range of recent and relevant insights from their ongoing portfolios. They provide guidance and direction to our Founder clients through peer to peer, hands on involvement and commitment.

Investors also benefit from this input of expertise, as they are presented with a higher quality, better prepared Founder and business.

This month, we are delighted to welcome two new partners to PACP, bringing additional sector experience, both in the UK and internationally; Caroline Liddon and Jeff Gosling.

We are also excited to welcome a new strategic alliance partner to our roster of specialist collaborators; boutique strategic communications agency, Paternoster.

Exciting times for PACP, as we relish working with incredible Founders and businesses, from early-stage growth, through scaling and to exit.

More details below about these recent appointments, and also a reminder that our April online pitch event, Celebrating Earth Day, is coming up next week, featuring 3 Founder clients and their early-stage, growing businesses.

PACP Online Pitch Event – Celebrating Earth Day

Thursday 25th April 2024, 2pm-3pm (GMT) 

Click here to register to attend

Introducing Our New PACP Partners


Caroline Liddon

Consumer & GCC States Partner 

Key Sectors: Consumer, Home, Design & Interiors, Franchises

Contact: caroline@pa-capitalpartners.com


Extensive experience at board level within UK and international omnichannel retailers, including deep commercial knowledge of the GCC States region.

Caroline has an incredible track record of leading business change that differentiates brands and companies, delivering vital competitive advantages in fluid, often challenging, markets.

An early champion of e-Commerce, Caroline founded an online startup in the infancy of the e-Commerce sector, and knows first hand the pressures of small  business creation and growth, as well as what it takes to be successful in fundraising campaigns.

Having enjoyed 28 years leading UK and international companies, in executive level and main board positions, Caroline has also spent the last 12 years in one of the GCC States, where she held a senior executive position in a multi-million dollar global retail business.

Caroline is looking forward to sharing her expertise from the Consumer sector, in particular in the Home and Interior Design categories, alongside leveraging her knowledge of the Middle East market to support our Founder clients and extend our business growth and investor network internationally.


Jeff Gosling

Data Services Partner

Key Sectors: Data and Information Services

Contact: jeff@pa-capitalpartners.com



Award-winning business planning, scale up and exit industry leader, specialising in exit preparation and sourcing capital within the Data and Information Services Sector, guiding business founders to scale rapidly, build accountable teams and realise higher business value.

Jeff has over 20 years of experience building technology driven support service firms, including scaling a virtual data room and due diligence services firm to a successful sale.

Bringing with him a network of trusted experts to support his clients, Jeff has extensive knowledge and expertise around providing business owners with clarity and strategy to increase business value, including investment, debt and sourcing capital, including for M&A.

Jeff is looking forward to bringing his wide skillset to our Founder clients, and is excited to be establishing a new Data and Information Services sector for PACP.

Introducing Our New Strategic Alliance Partner



A boutique strategic communications agency focussed on its clients’ needs, offering intelligent, human counsel, focussed on protecting and enhancing reputation.

Led by Tom Buchanan, former partner of Brunswick, and Sophie Fitton, ex-Centrica, Paternoster create and deliver hand-crafted communications strategies which articulate their clients’ purpose and responsibility to society.

Like PACP, their size and team background means clients have better access to senior advisors and pride themselves on being a safe pair of hands – experienced, customer-focused, agile and creative.

The team has a strong track record working across international markets, building brands and helping to develop compelling investment propositions.

They are experienced in working with the new generation of younger CEOs who are focussed on building strong brands and loyalties based on following their own judgement. Helping both public and private companies successfully negotiate through the increasingly complex environment in which they operate, supporting clients in demonstrating their values and ESG principles to all stakeholders.

We’re excited to be working with Paternoster, bringing their skills and know-how to our Founder clients.


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