27 April 2023

Innovative brands in high growth sectors continue  to offer exciting early-stage investment opportunities.

Emerging sectors are developing and expanding quickly, reacting to consumer tastes and demands.

Strong brands in these sectors, created by experienced founders, are increasingly attractive to early-stage investors.

The Health and Beauty Sector continues to grow quickly, with experts predicting that the global market will reach $100 billion in 2023.

Consumers continue to seek products that are natural, sustainable and innovative, to align more with the needs.

Brands that successfully meet these needs continue to be of interest to large corporates seeking to acquire new brands, making this an exciting sector for early-stage investors.

Our pitch event in April focused on the Health and Beauty Sector. We thank you for your support with the event and for your interest in these early-stage businesses and their investment opportunities, detailed below – please contact the PACP partners indicated for further information.

Vice Reversa (view website) and its ‘Crystal MicroMasks’ are redefining a breakthrough new skincare category of highly effective at home anti-aging treatments.

Since launching, it’s quickly gained traction online and through resellers including Fenwicks and Harrods, where it is a best seller in the H Beauty Mask Bar. With very high customer retention rates and attractive LTV:CAC ratio, there are significant growth opportunities.


Stage: Seed
Raise: £400k EIS eligible
Contact: pippa@pa-capitalpartners.com


Tonic Health (view website) is the UK’s most engaged with supplement brand, delivering max strength, science-backed, no sugar supplements.

With over 70 million views of its regular health hack videos, it’s already widely stocked and distributed in the UK, including via Tesco, Sainsburys and Boots. Next month, it will be launching in 200 Walmart US stores.

Stage: Seed
Raise: £800k EIS eligible
Contact: pippa@pa-capitalpartners.com

Apex Rides (view website) is the British well-being brand changing the world of health and fitness.

It’s created a high-value, low-price smart bike and fitness app, offering both affordability and an award-winning connected fitness experience in the rapidly growing wellness market.

Already patterned with a number of blue chip supporters, Apex is disrupting the market by combining quality and affordability.

Stage: Growth
Raise: £300k EIS eligible
Contact: greg@pa-capitalpartners.com


Investor Events and Pitches Coming Up…

Wednesday May 17th @ 2pm – 3pm

PACP Online Pitch Event

We’ll be showcasing 3 investor ready businesses, with opportunities after each pitch to ask questions directly to the founders. Please click here to register to attend.

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