Thanks to all who joined us last week for our Female Founders: Environmental Sustainability Virtual Pitch Event hosted by our Consumer Partner Pippa Bazalgette.
We’re delighted to share details of the 3 pitching businesses with links to request the investor decks, watch the pitch videos and an introduction to the founders.
SAVE THE DATE for our next virtual pitch event…Thursday 21st May 2026, 3pm (UK Time).
Pitch Event Roundup

A handcrafted fashion brand transforming loss into luxury.
- Founder: Anna Foster
- Stage: Early-Growth
- Raise: £500k EIS eligible
- Request Introduction:greg@pa-capitalpartners.com
A global scaleable brand utilising 100% post consumer garments and textiles of virtually any material, proving upcycling at scale is possible.
Big market opportunity; the global sustainable fashion market is growing at 9.9% CAGR ’25-’30.
Revenue generating with multiple revenue streams, a celebrity following and a growing roster of store partnerships including Moda Operandi and Liberty.

Pioneering, luxury British clothing and accessories brand built on soil to soil methodology.
- Founder: Ruth Rands
- Stage: Seed/Early-Growth
- Raise: £200k EIS eligible
- Request Introduction: pippa@pa-capitalpartners.com
Award-winning, exquisite, luxury clothing and accessories made exclusively with natural materials and local, regenerative production, HERD has turned over £1M to date with limited marketing spend.
The brand has attractive D2C economics, run pop-up shops delivering up to £10k per week, recently achieved profitability and is now set to scale.
Led by second time founder recognised by Vogue Business as a Top 100 Innovator in Sustainability Thought Leadership.

A luxury, upcycling marketplace connecting you with 150+ vetted designers to redesign your wardrobe. Think Fiverr for fashion.
- Founder: Daisy McAdam
- Stage: Early Growth
- Raise: £450k SEIS/EIS eligible
- Request Introduction: greg@pa-capitalpartners.com
Reimagine the clothes you can’t let go of, redesigning them into something new at the touch of a button, with perfect fit, perfect design and sustainable quality.
Multi-ward winning AI-powered app gaining traction fast.
Open Studio: Investor Showcase on Tuesday 12th May, 6pm-8pm: bringing together existing and new investors to meet the team and get a glimpse of what’s coming next…
Click here to request to join the event at the Loom office, Clerkenwell Road, London.
EVENTS COMING UP…
NO FILTER: RESILIENCE SKILLS FOR FEMALE FOUNDERS
WEDNESDAY 29TH APRIL 2026, 1PM-2PM (UK TIME)
Female Founders continue to be an under-represented community, working harder than their male counterparts when it comes to fundraising and many other aspects of starting and growing a business.
Come along if you’re up for a ‘No Filter’ interactive session – sharing the truth of the struggles and challenges and speaking openly and honestly about experiences in a confidential space.
Participants will leave with a Resilience Toolkit and access to a powerhouse of mentors and like-minded female founders, as well as ongoing mentoring support if required by one of our three female partners who are leading the session; Pippa Bazalgette, Hanim Dogan and Sharon O’Connor.
Click here to register to attend.
Latest News
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May Update: Recent Good News Round Up
We’re delighted to give an update of recent good news from the Prime Advantage team… PACP REPRESENTED AT HOUSE OF COMMONS SME & ENTREPRENEURSHIP SUMMIT Our Managing Partner, Greg Tufnell, recently attended a select gathering at the House of Commons, representing PACP at an event focussed on SMEs, entrepreneurs and the future of UK Professional …
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Investment Opportunities with Female Founders: Environmental Sustainability
Thanks to all who joined us last week for our Female Founders: Environmental Sustainability Virtual Pitch Event hosted by our Consumer Partner Pippa Bazalgette. We’re delighted to share details of the 3 pitching businesses with links to request the investor decks, watch the pitch videos and an introduction to the founders. SAVE THE DATE for …
Continue reading “Investment Opportunities with Female Founders: Environmental Sustainability”
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April Focus: Environmental Sustainability & Female Founders
Internet Retailing recently revealed that Vinted is now the third largest fashion retailer in the UK, after Primark and Next, giving further evidence that Environmental Sustainability is now considered mainstream. Being sustainable is no longer a “nice to have” addition to a product or service, it’s now a major decision driver. The Drapers Sustainability and …
Continue reading “April Focus: Environmental Sustainability & Female Founders”

